The Benefit Of Using A Call Tracking Number

Posted on: February 3rd, 2015 by Admin

One main benefit of Call Tracking is identifying how well your advertising efforts are performing. Not getting any calls? While that may be bad, it is a quick way to determine that there is a problem you need to address.

Are your ads improperly designed? Perhaps you have not properly tested the market. Maybe what you are offering is not needed or wanted by your target audience.  It could just the medium you are advertising in (TV, Magazine, Bill boards, etc) are not reaching your desired audience.

Here is an except from this interesting article:

Effective advertising is both an art and a science.   For those of you who are more interested in the latter, call tracking will be right up your alley.

It matters little how beautiful your advertising is if you aren’t getting the desired outcome as a result of your investment.

I talked about managing expectations of marketing in a previous blog.  Once you have set realistic expectations for your campaign, it’s time to begin to track those results.

Most small businesses are opposed to a third party placing a call tracking number in their ad with the fear that once they stop advertising, any calls resulting from that number will be lost once the number expires.  They want to use their own number and that is understandable.

However, even if you do not opt to have a number placed by a third party (ad agency or publication) you should strongly consider setting up and using the number yourself.

There are several companies that provide this service for a minimal cost.  The one we prefer and have used for years is CallFire.  They offer a variety of marketing tools including call tracking, recording and reporting.

Once your number is in place, you can monitor the calls routed from your ad.  If you are advertising in multiple publications, it is also recommended that you set up a unique number for each ad.

 Read the complete article Here and leave your comments below.

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